A recent survey concluded by Juxtconsult, an independent consultancy this week says that nine per cent, or nearly one in 10 urban Indians, now use the Net.
Overall, Internet users in urban India have grown by a healthy 28 per cent over the past year. The survey studied growth between April 2006 and 2007 in the country.
There are 30.32 million Internet users now, says the survey that sampled 10,000 households in 31 cities of varying population sizes. The offline survey was followed in May by an online survey of 14,200 responses on usage behaviour and Website preferences.
Results of the survey says a significant finding is that all sorts of activities and businesses have grown on the Net, though travel has emerged as undisputed leader. Emailing, dating and matrimonial connections are among other key drivers of Internet growth.
Of the total 30.32 million urban Internet users, 25.17 million, or 83 per cent, are the ‘regular’ users who log on at least once a month and the remaining 5.15 million are ‘occasional’ users who use the Internet with a lesser frequency than that. Some 20 million Internet users do so on a daily basis.
Juxtconsult says Internet usage is seeing “slow but steady” growth but notices that online buying, especially in travel products, is showing “tremendous growth”. However, software and content in local languages and wider, speedier, affordable connectivity are crucial to drive future growth, it adds.
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